Connecting your employees to a purpose bigger than themselves impacts engagement and performance. It even positively affects their psychological and physical health. But how do leaders make their organization’s purpose personal? By having regular conversations that connect what individual employees care about most to the organization’s purpose. Try asking: 1. What gets you excited? 2. What frustrates you? 3. What do you value most in your life? 4. What do you want to be known for? 5. What’s the story you’ll tell your grandkids about what you did? Then listen deeply and draw a connection to your relationship and, where possible, to your company and its mission.